Marketing

Yes, I am very late, but my other pen names already make most of my money, so I have to deal with them first! So, let’s get started. Strategy My strategy, and this will change as I go along, is to have a free, unreleased book to giveaway for an email subscriber. The book I am giving away is Cold Pursuit. It’s a psychological espionage short story. At this point it is only available from my email list (hint, if you want a copy, you can get it at: http://www.

Transcript What I’m going to do is a quick video if you have a book report; or, you could do this manually. Enter this data into a database. This goes into my system, which you won’t have, but it’ll give you an idea of what you can do. I guess you could do it with an Excel spreadsheet, but it gets crazy. Too many rows and it’s too hard to work with after a long time.

Transcript I’m going to show you how as an author you can add your book to Goodreads ahead of the release date. Many authors depend on Goodreads as well as Amazon for reviews and if you send out advanced review copies, it’s a good idea to actually ask your reviewers to put a review either on Amazon, Goodreads or both preferably. One things that’s always hardest from an author point of view, Goodreads is really terrible from an interface point of view.

Probably Deprecated Transcript I’m going to redo this series. Sorry for the mix-up before but this is how you can use Insights in Facebook advertising as an author. Even if you don’t have any audience at all you can get some ideas to at least get you started before you get people to your website or whatever, if you don’t have a mailing list. It is possible. You don’t have to scrape users IDs or emails or any of that questionable stuff.

Transcript Today I’m going to talk about using Facebook’s Insights and one way to get a more targeted audience. An easy thing to do is go to an author page. What I notice, and when you go to the author page is customers also bought items by. It gives you a list of 16 people you can look at. What I do is I copy all those and pull them onto a notepad or something that I can just copy.